Media Economics


This course address issues such as: introduction to Media Economics. The ownership of media. Media and public goods. The degree of concentration of market experiences of media. Strategic competitive advantage of experiences of media organizations. Intense competition and experiences of media market. Strategic alliances experiences of media organizations. The role of advertising and measurement media market. The role of new technologies in the media market. Organisations media a set of contracts. Competition among media industries.

Objectives

not available

Prerequisites

not available

Syllabus

not available

COURSE DETAILS

Level:

Type:

Undergraduate

(A+)

Instructors: George Tsourvakas
Department: Journalism and Mass Communications
Institution: Aristotle University of Thessaloniki
Subject: Media and Communications
Rights: CC - Attribution-ShareAlike

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