Found 35 courses
SUBJECT

COURSE LEVEL

INSTITUTION

COURSE TYPE
social sciences  subject

CONSUMER BEHAVIOUR - MARKETING II

Anna Zarkada - Undergraduate - (A-)
Business Administration, Athens University of Economics and Business

The course is oriented to a "micro" view of marketing through the study and analysis of the consumer as decision maker. The emphasis of the course placed on the strategic impact in marketing, of psychological and social effects received by the consumer during the decision making process. Topics that are presented in detail in this course include: making and processing information from the consumer, consumer perceptions, and commitment to the brand and mix of consumer products, measuring and changing attitudes, demographic and psycho-graphic consumer characteristics, consumer behavior research, social and interpersonal effects, situational effects and consumer purchasing behavior.

natural sciences subject

Innovation and Entrepreneurship

Theodoros Apostolopoulos - Postgraduate - (A-)
Department of Informatics, Athens University of Economics and Business

During this course we tackle the principals of innovation and digital entrepreneurship aspects. The topics we cover include Business strategy, marketing, investment valuation, accounting, e-business and supply chain. Additionally, we make an introduction in different types of innovation thought which someone can build his/her offering. Some of the topics namely are the following: Business Model Canvas, Business Plan, Discounted Cash Flows and business valuation, NPV, IRR, e-business, digital marketing and analytics (AdWords, Google Analytics and other Google tools, Facebook etc), basics of accounting, financial statements and ratios. This course unfolds through a series of lectures and a field project that we encourage you to work in parallel. In this way, students can learn through exercising the theory in practice.

social sciences  subject

Management Accounting

Sandra Cohen - Undergraduate - (A-)
Business Administration, Athens University of Economics and Business

The objective of the course is to provide fundamental knowledge, both in theoretical and practical terms, on management accounting, by introducing its basic principles and applications.

social sciences  subject

Cost Accounting

Sandra Cohen - Undergraduate - (A-)
Business Administration, Athens University of Economics and Business

The objective of the course is to provide fundamental knowledge, both in theoretical and practical terms, on cost accounting, by introducing its basic principles and applications.

social sciences  subject

Economic Growth

Panos Tsakloglou - Undergraduate - (A-)
International and European Economic Studies, Athens University of Economics and Business

In this course, basic concepts of economic growth are presented, economic growth indicators and theoretical models of economic growth are presented, international trade’s impact on economic growth is analyzed, modern theories of fertility are presented and how world population affects economic growth, labor markets in developing countries are analyzed and migration theories are presented. Furthermore, educational policies in developing countries are presented human capital theory is analyzed and the impact of fiscal and financial policies on economic growth is presented.

natural sciences subject

Communication and Computer Networks Seminar

George Xylomenos - Postgraduate - (A-)
Informatics, Athens University of Economics and Business

The course “Information-Centric Networking” (6 ECTS credits) was offered at the Athens University of Economics and Business, Department of Informatics, in autumn 2011-2012 as an elective for the B.Sc. in Informatics and the M.Sc. in Computer Science. The course was taught by Assistant Professor George Xylomenos.

social sciences  subject

International Marketing

George Panigyrakis - Undergraduate - (A-)
Business Administration, Athens University of Economics and Business

Everyday, millions of people around the world use products and services from different countries. In the context of a globalized economy in which a rapid increase in international trades has been observed during the past decade, international marketing became one of the most important research fields. An international executive has to know the parameters and variables of the country where his business is operating, as a key factor in ensuring the viability of a modern enterprise. Therefore, the main objective of this course is to present and analyze current practices concerning the design, the development, the implementation and the evaluation of an international marketing plan.

social sciences  subject

Services Marketing

Anna Zarkada - Undergraduate - (A-)
Business Administration, Athens University of Economics and Business

The services domain concerns the largest business sectors both internationally and in our country, among which stand out the sectors of Financial and Insurance business, the tourism industry, this communication, the entertainment industry, sports and other important business-to-business (b2b) sectors. Furthermore nowadays in all products [goods] sectors accompanying / supporting services related to goods are evident. Easily therefore one concludes that issues related to Services Marketing are becoming more interesting for those business sectors. Starting from the analysis of the main characteristics of the services their peculiarities are found along with the economic, social, political and cultural role of the tertiary sector in the Greek and global economy. Moreover their classification systems and the problems faced by the organizations that provide them (i.e. the difficulties in synchronizing demand and supply, in quality control and in building relationships with customers) are presented. Then the key strategic issues of the model of 8 P of the marketing mix of services are analyzed: (Product, Place and Time = Distribution, Price and Other User Outlays = Pricing and Other Costs, Promotion and Education, Process, Physical Evidence = Natural Environment, People, Productivity and Quality). Starting from students’ personal experiences, service related issues are analyzed i.e. production processes and the importance of front-line personnel, development of new services, standardization and distribution, communication and branding, the pricing of services and the development and maintenance profitable and lasting relationships with customers.

natural sciences subject

Multimedia Technology

George Xylomenos - Undergraduate - (A+)
Informatics, Athens University of Economics and Business

This class covers the technologies used to represent, process and reproduce various media, the ways of combining individual media to construct multimedia applications and the network support required for multimedia applications. The class begins by analyzing the concept of multimedia and explaining the characteristics of multimedia applications and systems. Then it describes the attributes of basic media their digital representations. Media coding is analyzed first theoretically and then in practice, depending on the medium. The first part of the class concludes with aspects of multimedia synchronization. The second part of the class which deals with network support for multimedia first covers the protocols used to transmit media for various applications. Then it covers issues in quality of service support in various types of network. Finally, we provide as case studies of networks with embedded quality of service support ATM and 3G networks. The applied part of the course focuses on the development of multimedia applications. After demonstrating various technologies that may be used, students first complete an individual programming project with a common subject, and then chose themselves the topic of their group programming project, which can focus on any aspect of media management they desire.

natural sciences subject

Operating Systems

George Xylomenos - Undergraduate - (A+)
Informatics, Athens University of Economics and Business

The course covers the basic concepts and principles of operating systems, describes in depth their various components (CPU, memory, I/O, file managers) as well as issues influencing all components (deadlocks, security). After setting the historical context of operating systems, various design approaches are presented for each component. Emphasis is given on the implementation issues of each operating system component, by presenting various solutions used in actual systems. The course concludes with two cases studies, one on UNIX in general and Linux in particular, and one on Microsoft Windows. The laboratory part of the course focuses on using the Linux (and UNIX) mechanisms for process and thread management, communication and synchronization. This material is presented in recitation sections, applied in laboratory sections and evaluated via two programming projects which are included in the course grade.